may 17, 2017 - Fila

FILA and Urban Outfitters Launch Basketball Collection

(FILA North America) - #fila and Urban Outfitters have teamed up to create the #fila + UO Basketball Collection, the brands’ latest assortment of men’s and women’s #product. With its 90’s aesthetic, the exclusive new line captures the spirit of streetball style, from "The Cage" at West Fourth Street to the courts at Venice Beach. #design details reference FILA’s imprint on the game – which began on the blacktop – via iconic elements like the brand’s triangular logo and staple styles like mesh tanks and tearaway pants.
Building on the basketball vibe, the 8-piece men’s collection is comprised of a reversible mesh tank, mesh shorts, a long-sleeve and short-sleeve tee, tearaway pants, a jacket, a long-sleeve tee featuring a Mickey Mouse graphic, and a drawstring gym bag. The 7-piece women’s assortment includes a jersey tank, basketball shorts, a cropped mesh jersey, a cropped hoodie, tearaway pants, a jacket, and a romper. Prices range from $28 to $169 USD.
The collection was made to move – #fila + UO put the #product in motion by enlisting dancers #altonmason and Dilone to model the assortment. On top of the editorial imagery, the campaign includes an exclusive #fila + UO Basketball Collection video, choreographed by #altonmason and featuring “Kokamoe Freestyle” by Goldlink.
The campaign and collection launch May 15 and will be available at urbanoutfitters.com, and in stores across North America beggining on May 22. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Year’s Eve ball drop. To support youth athletics and celebrate the launch of the collaboration, #fila will be donating $10,000 to the Boys & Girls Club.

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