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september 11, 2017 - Nendo

nendo designs 4 different glasses for each of the 4 types of sake

siki

2017.09

for Kanbai Shuzo
Not only the rice and water used, but the type of yeast, the number of times and when it is heated, and of course the actual brewer and the brewery as well. All of these factors play a role in the vastly differing tastes of Japanese sake variations. While this complexity and depth is part of the appeal of sake, it also leads to confusion and has been said to be a hindrance to its popularisation among younger people.
But sake can generally be categorised into four different types, and with this in mind, four different glasses were designed, each specifically tailored to a single type. By also having the Kanbai sake brewery in Miyagi Prefecture craft four new brews of sake specifically for these glasses, our intention was to offer people a more accessible means of enjoying Japanese sake the way it was meant to be experienced.

More information on the press release