Press release
172KB
giugno 23, 2017 - Nissan
Nissan’s Star Wars-themed virtual reality experience picks up Bronze Mobile Lion award
Comunicato Stampa disponibile solo in lingua originale.
CANNES, France (June 20, 2017) – Nissan continues to showcase its Rogue model range with a Bronze Lion in the Mobile Category awarded at this year’s Cannes Lions International Festival of Creativity for “Battle Test: A Nissan 360-Degree Virtual Reality Experience.” The immersive digital experience, simulating the battlefield from Rogue One: A Star Wars Story, was made in collaboration with Lucasfilm Ltd., Industrial Light & Magic (ILM), Skywalker Sound and global experience design agency Critical Mass. The Nissan and Star Wars collaboration gives movie buffs, car lovers and virtual reality fans alike the opportunity to experience cinema-quality digital effects created by ILM, rendered in 360-degree, combined with immersive sound-design and mixing from Skywalker Sound. "With this simulation experience, we're putting fans right in the middle of the action," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "One of our many objectives was to engage current and potential customers, and we successfully accomplished that." The win reflects the global experience design agency’s dedication to customer-centric experience design, and an understanding of Nissan’s commitment to automotive safety. The “Battle Test” experience demonstrates the advanced safety features of the Nissan Intelligent Safety Shield®.
More information on the press release
Nissan Rogue Star Wars360-degree poster 02
1008x1440, 355KB
Nissan Rogue Star Wars360-degree poster 03
1440x1440, 587KB
swr1 vr-battle-test poster 03 (2)
3840x2160, 11MB
News correlate |
||
|
|
|
gennaio 11, 2024
|
ottobre 16, 2023
|
gennaio 22, 2021
|
|
Comunicato Stampa disponibile solo in lingua originale. Nissan introduces Google built-in1 on 2024 Rogue SL and Platinum – a Nissa... |
Comunicato Stampa disponibile solo in lingua originale. Rogue is the first Nissan with Google built-in1, a class-exclusive2 featur... |
Comunicato Stampa disponibile solo in lingua originale. SUV is company’s first global model built using ‘closed-loop’ recycling sy... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
maggio 04, 2018
|
dicembre 14, 2017
|
dicembre 14, 2017
|
|
Comunicato Stampa disponibile solo in lingua originale. Star Wars-themed television commercial highlights 2018 Nissan Rogue and it... |
Comunicato Stampa disponibile solo in lingua originale. NASHVILLE, Tenn. – Nissan today unveiled a first-of-its-kind marketing ex... |
Comunicato Stampa disponibile solo in lingua originale. NASHVILLE, Tenn. – Fans can now take control of the Nissan-created "Star ... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness