Press release
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ottobre 02, 2017 - Starbucks
#CoffeeLoveCups: Starbucks surprises customers by answering Tweets with personalized cups
Comunicato Stampa disponibile solo in lingua originale.
Story by Linda Dahlstrom, photos by Joshua Trujillo / #starbucks Newsroom
It’s early Friday afternoon at the #starbucks Support Center in Seattle and Randy Walker is focusing hard on a tan pug wearing a pumpkin outfit.
In front of him is a print-out of a tweet from @dougthepug raving about the “pugkin spiced lattes.” In his hand is a reusable #starbucks cup on which he’s drawing a detailed depiction of Doug dressed
like a pumpkin. Next to him, Shannon Beck is drawing a picture of a dragon holding a coffee press on another cup. Across the table, others are drawing mermaids, bears and more.
They are part of a group of #starbucks #social media managers, artists from the company’s studio and others who are gathered in a crowded room to “surprise and delight” #starbucks customers on National Coffee Day. It’s part of a #CoffeeLoveCups #twitter campaign that the company’s #social media team devised.
“You tweet, we doodle. We love your love of coffee! #CoffeeLoveCups #NationalCoffeeDay” proclaimed a tweet from the company early Friday morning.
“To celebrate National Coffee Day, we got a roomful of talented people to answer back people on #twitter,” said Wade Campbell, associate creative director in the #starbucks Creative Studio.
Since early this morning, members of #starbucks #social media team have been watching for tweets about #starbucks and National Coffee Day from customers. Then, they pass selected ones on to a group of nearly 70 illustrators from the Creative Studio who draw something personal to that customer on a cup. Then a photo is taken, a gif made and it’s tweeted back to the customer.
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