Roland-Garros 2017 is also an occasion for the brand to reveal the film presenting its new ambassadors and its new brand signature in the world of #tennis.
A #peugeot 3008 from the AVA (Autonomous Vehicle for All) programme will be part of the Roland-Garros fleet for a few days so that players and journalists can discover this new technology.
The PSA Group AVA programme is being rolled out gradually in stages.
Today, many driving aids have already been deployed on the brand's vehicles. From 2018, automated driving functions under the driver's supervision will be available to alleviate monotonous driving on fast roads and traffic jams and assist with parking manoeuvres.
From 2020, "hands off" then "eyes off" driving functions will enable the driver to completely delegate driving to the vehicle.
A #peugeot 3008 is also on display within the Roland-Garros stadium with virtual reality headsets for testing driving aid systems.
More information on the press release
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