october 12, 2021 - Livincool

LIVINCOOL and N1: The new course of the lifestyle brand born in Los Angeles celebrates an Italian focus

Milan, 12th October 2021- Bright colors, captivating prints, comfortable clothing with a refined design. The classic “timeless” pieces to wear and take everywhere. These are the characteristics that have made #livincool one of the most known and worn streetwear brands of the moment.

Born in Los Angeles as an online streetstyle brand in 2017, it immediately erupted and dominated social networks reaching an important positioning both in the US and European market in a short time. Thanks to the DTC (direct- to-consumer) sale promoted by its e-commerce as well as strategically placed pop-up stores aligning with the prominent #fashion Weeks globally, the brand has solidified a strong and influential presence globally.

From this October #livincool celebrates a new course channeling its Italian focus, with the acquisition of a majority share of the brand by N1, an Italian #fashion production and distribution company active since 2015. With this acquisition the brand is now rigorously Italian focused and “Made in Italy,” with production and housing in Milan.

An important step marking "PHASE 2" for the brand, this defines a new life. Maintaining its ethos focusing on community, travel and the desire to grasp the best of our surroundings, the brand has become more mature with the entry of a new backing.

With this, the brand’s first drop is now ready to go live. Named "World Drop," the collection is a tribute to the values the brand holds.

World Hoodie, World Sweatpants and the iconic Wavy Bikini - with focus on both silhouette and style, speaking a fluid language embracing genderless #fashion and versatility.

In the new path of #livincool there is also a commitment to sustainable production. Starting with an important step, the brand is focusing on the use of fabrics from a controlled origin to reduce its carbon footprint on the environment.

Pasquale Morgese, CEO of N1, commented on the new acquisition of the company: "I am happy to announce the international acquisition of the #livincool brand, one of the best-known emerging brands globally, worn over the years by many celebrities. time to start this new cycle for LIVINCOOL" - continues Morgese -"My team will take care of the design, the contents and will manage all the operations from Milan. It is also important to move the production to Italy, which allows to improve the quality of the products and the opening of new markets and product categories. I like to be able to say that the new life of #livincool begins today!”

LIVINCOOL World Drop will be made official online worldwide on Friday 15 October 2021. Stay tuned!