Press release
97KB
february 16, 2023 - Chloé
Chloé unveils the new ss23 Eyewear campaign starring Gigi Hadid
An ode to movement, fluidity and femininity, the new Chloé Eyewear Campaign reflects the brand’s refined and responsible vision through the beauty of modern women and their profound connection with nature.
Models #gigihadid and Shu Pei are portrayed in the endless horizon of the Mojave Desert. Immersed in the volcanic splendour of the Pisgah Crater, California, Gigi basks in the sun’s rays and in the strong embrace of the rugged terrain, while Shu stands out against the depth of the plains.
They wear the new Gayia styles, which are crafted entirely from ReAce – a 100% recycled acetate derived from pre-consumer waste that is exclusive to Kering Eyewear and for SS23 to Chloé.
The frames are available in oversized square and round shapes rendered in earthy tones with unique colour blends for a painterly effect. Each style is engraved with a gold-tone Chloé logo and the Gayia founding principle engraved on the inside of the temple.
CHL SS23 POS CH0135S horizontal2
3508x2339, 726KB
CHL SS23 POS CH0149S horizontal2
3508x2339, 517KB
CHL SS23 POS CH0155O horizontal2
3508x2339, 807KB
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