Press Release
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march 28, 2024 - Santini
Santini and reverb cycling team: unveiling the team's new kit
Santini Cycling has forged a partnership with Reverb Cycling Team for the 2024/25 biennium. Both entities share a deep passion for cycling, inclusivity, and an international outlook. They also introduced the new kit to be worn by their athletes in competitions.
It's purely coincidental that both are based in Bergamo, as Santini Cycling and Reverb Cycling Team share a global vision for their activities, particularly in embracing a competitive (and more) program in gravel cycling.
The two-year agreement involves supplying the Santini/Reverb Cycling kit to a diverse team, comprising athletes from Italy, the USA, Colombia, Spain, France, Germany, and Ireland. They will don this kit for a busy racing schedule. The team, consisting of seven men and five women, will also have access to Santini's Terranova collection, a line dedicated to gravel, for their training sessions.
«Collaborating with Reverb Cycling Team is an opportunity to continue promoting a passionate and inclusive cycling culture” - says Paola Santini, Marketing Manager at Santini Cycling - “We are excited to work with this group of athletes, providing them with the best technical clothing solutions to support their gravel cycling passion».
The kit will debut at the Austrian leg of the UCI Gravel World Series, the Wörthersee Gravel Race, on April 6 and 7.
Crafted at Santini Cycling's headquarters in Bergamo using high-quality fabrics, the kit features a color palette transitioning from grey to black. The jersey front showcases the word “together” translated into various languages, symbolizing the idea Reverb Cycling promotes and Santini supports: creating a welcoming, inclusive environment for all cyclists, regardless of their athletic level.
This partnership between Reverb Cycling and Santini also extends to amateur cyclists. Reverb association offers the chance for anyone to join the FCI competitive membership, which includes a kit similar to the team athletes. Once a member, community members can enjoy benefits for purchasing garments at the Santini Store or on the reverbcycling.cc website, as well as participate in various initiatives organized by Santini & Reverb... naturally, on gravel!
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