Synchrony: a new architectural concept, designed by Summumstudio for Roca, awarded at Cevisama

Comunicato Stampa disponibile solo in lingua originale.

Synchrony plays a pivotal role in ordering and harmonizing Roca Tiles' range of products, based on three concepts: "time, place and shape".

 Summumstudio has created a striking, inspirational, well-proportioned space with a soothing, balanced appearance.

The design studio won five Emporia Awards at the  2024 National Ephemeral Architecture Awards, its third consecutive winning year.

At the Valencia trade fair CEVISAMA, design studio Summumstudio has presented a new architectural concept, Synchrony, designed for Roca and premiered for the very first time at the event.  He has won the second prize for Best Interior Design Stand at CEVISAMA, which was announced today.

This ephemeral architectural space plays a pivotal role in ordering and harmonizing the tile manufacturer's range of products, providing a striking, inspirational, well-proportioned backdrop with a soothing, balanced appearance.

Its internal distribution is based on three concepts, "time, place and shape", contextualized through areas that offer visitors a key insight into the tile brand's strategy. Indeed, the space acts as a manifesto or a declaration of intent, where Roca redefines and reaffirms its identity, upholding its potential and expressing itself exactly as it is.

Roca Tiles' wide variety of products are united in carefully coordinated style in the new space through a use of light and warmth, creating an atmosphere of wellbeing in which priority is given to only what is essential, relinquishing the superfluous.  Synchrony conceptualizes and hierarchizes the different products, with functionality and an aesthetic balance as the main criteria, bringing the collections together in a harmonious way.  

Inspired by the beauty of the setting, Synchrony and Roca Tile embark on a journey through time, selecting elements that define the essence of the tile brand in order to create a harmonious compendium of products. Everything you see conveys the harmony, elegance and natural appeal of Roca's revamped range of tiles. 
Synchrony presents new collections designed to fit in with changing settings and new needs. They include innovative new formats, such as 260x120cm slabs or 160cm wood-effect boards.

The aim is to create a strong sense of connection with spectators, appealing to their emotions, arousing their curiosity, and positioning the tile brand through its unique essence. It is a journey that allows Roca to tune in to its true origins and its authentic essence.

Roca Tiles

Roca Tiles is a wall and floor tile designer and manufacturer. It offers a wide range of products conceived to meet the needs of architects and interior designers in Spain and abroad. A member of Lamosa Group, one of the tile sector's top business groups with a strong manufacturing and sales presence throughout the world, Roca Tiles has forged a leading reputation in the design of tiles for creating innovative, stunning looking settings.  

The 2023 Anuaria & Emporia Awards

Summumstudio holds first place in the Veredictas World Ambassador ranks; a classification that takes into account the total number of design and architecture awards won worldwide. The ranking system is drawn up by Veredictas Internacional, an organization that counts on the support of leading professional bodies, the trade press, and universities in over 20 countries. 

This week, it was disclosed that four designs by Summumstudio for Uecko, Exagres and Mercury Cerámica have been awarded prizes in the 2023 edition of the Anuaria National Graphic Design Awards.

Five of Summumstudio's ephemeral spaces were also awarded prizes at the 2023 National Ephemeral Architecture Awards, whose prize-giving ceremony takes place today in Madrid. This is the third consecutive edition at which Summumstudio has been singled out for a prize. 
Among the five projects that received a distinction, two were the winners of a first prize. The stand for WOW Design at the US trade fair COVERINGS 2023 won an Emporia de Oro Award in the best trade fair stand category, and a second Emporia de Oro Award, this time in the miscellaneous space category, went to "Home, Sweet Home", an ephemeral space for WOW Design at CASA Decor 2023.

In the best trade fair stand category, other projects by Summumstudio were the winners of an Emporia Selección Award: WOW Design's stand at CERSAIE 2023 (Italy), Neolith's stand at CEVISAMA 2022, and the Madrid Autonomous Community's stand at Fitur 2023.